# AdRes

> AdRes is a verified daily analyst for ad spend. It connects to your ad accounts and, every day, explains what changed and why, recommends the one move that matters — with dollars attached — and grades its own track record. Every number is computed and verifier-gated, so it structurally cannot make them up.

## What AdRes is

AdRes is software (not an agency and not a chatbot) that produces a grounded daily brief on advertising performance. It augments or replaces the daily reporting layer that brands normally wait on an agency or a junior in-house analyst for. It does not replace your marketing team, and it is read-only by principle: it computes, explains, and recommends — humans apply the moves. Nothing writes back to your ad accounts.

## The differentiator: verifier-gated, cannot hallucinate

Most "AI for ads" tools bolt a language model onto a dashboard and let it generate prose, so it invents plausible numbers that aren't real. AdRes inverts the pipeline:

1. Compute first — deterministic detectors compute every fact, dollar, trend, anomaly, pacing figure, baseline, peer benchmark, and target delta directly from your own synced data. No model is involved at this stage.
2. Narrate second — a low-temperature language model writes the brief using only facts that are already verified. It explains the "why" and the mechanism; it never sources the numbers.
3. Verify last — a verifier checks every claim against a computed fact. Anything it can't prove is rejected and the brief falls back to the deterministic story. A hallucinated number physically cannot ship.

Every brief carries a label: "llm-verified" when narration is clean, or "deterministic-fallback" when narration drifted and the safe version shipped. Either way, the numbers are real.

## Other things only AdRes does

- Self-grading track record: AdRes grades its own past recommendations against what actually happened next and publishes the cumulative hit rate, misses included. Observational, never causal.
- Marginal-dollar reallocation: it recommends moving the next dollar to wherever its incremental CPA is lowest, with the dollar amounts and expected conversions attached.
- Warehouse network graph: a live map of your ad-data warehouse (brand → channels → campaigns → creatives, audiences, media plan, sync feeds) where every edge explains why it exists; drag-drop a CSV and it auto-matches to the right campaign.

## Bring your own AI (read-only MCP connector)

AdRes ships a remote MCP server. Add AdRes as a connector in Claude or ChatGPT, sign in with per-user OAuth, and your own AI gets grounded, read-only tools over your ad data — every payload carrying verified provenance. Tools include: list_campaigns, get_campaign_report, get_campaign_performance, get_portfolio_brief. The connector is table-stakes; the verified data layer behind it is the point.

## Platforms it connects to

Google Ads, Meta and TikTok, plus historical CSV/Excel uploads, synced read-only into a siloed, per-brand warehouse via official APIs. On the roadmap (not live yet): Microsoft Advertising, LinkedIn Ads and Amazon Ads.

## Pricing (flat fee + a small, declining % of ad spend)

- Starter: $499/mo + 2% of ad spend, for up to $25,000/mo in ad spend. Single brand.
- Growth (most popular): $1,499/mo + 1% of ad spend, for $25,000–$150,000/mo in ad spend. Full advisor loop.
- Agency: custom, under 0.5% of ad spend, for $150,000+/mo in ad spend. White-label across clients.
- Under ~$5,000/mo in ad spend: the fully managed service (10% of ad spend, no retainer) at https://adres.ai/small-biz/ is usually the better fit.

Read-only on every plan. No long-term contract; yearly billing saves ~17%.

## Status

In production and proven end-to-end, but pre-pilot. It runs today on demo data plus a real synced account; everything compounds on real daily spend. The best way to evaluate it is a demo on one of your own accounts, read-only.

## Operator-led consulting

AdRes Media Consulting is a separate, hands-on service for CMOs and marketing leaders who need to audit and rebuild the operating layer beneath their campaigns: spend, stack, data, attribution, workflows, and launch process. It is led by an operator with 12+ years across Apple, Hulu, Dentsu Aegis, Publicis Groupe, and Verizon Media. Learn more at https://adres.ai/cmo/.

## Key pages

- Home: https://adres.ai/
- How the stack works: https://adres.ai/how-it-works/
- Pricing: https://adres.ai/pricing/
- About: https://adres.ai/about/
- CMO & media operations consulting: https://adres.ai/cmo/
- GEO strategy & management (generative engine optimization): https://adres.ai/geo/
- Managed ads for small business (10% of ad spend, no retainer): https://adres.ai/small-biz/
- Book a demo: https://adres.ai/demo/

## Extended reference

- Full machine-readable reference: https://adres.ai/llms-full.txt

## Contact

- Demo / sales: demo@adres.ai
- App / login: https://app.adres.ai/insights