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Playbook Jan 17, 2026 · 7 min read

IAB Spain's 2026 digital roadmap puts AI agents at advertising's center - PPC Land

Strategic analysis of IAB Spain's 2026 digital roadmap puts AI agents at advertising's center - PPC Land...

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Strategic analysis of IAB Spain's 2026 digital roadmap puts AI agents at advertising's center - PPC Land...

Key insights

Analysis

Key insights:

- Industry trends and market evolution patterns

- Technology disruption and adaptation strategies

- Competitive positioning and market opportunities

The AdRes view

AdRes provides strategic guidance for the challenges outlined in 'IAB Spain's 2026 digital roadmap puts AI agents at advertising's center - PPC La...'.

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