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Playbook May 11, 2026 · 7 min read

AI, connected TV, programmatic buying reshape India’s digital ad market - The Economic Times

Strategic analysis of AI, connected TV, programmatic buying reshape India’s digital ad market - The Economic Times...

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Strategic analysis of AI, connected TV, programmatic buying reshape India’s digital ad market - The Economic Times...

Key insights

Analysis

Key insights:

- Industry trends and market evolution patterns

- Technology disruption and adaptation strategies

- Competitive positioning and market opportunities

The AdRes view

AdRes provides strategic guidance for the challenges outlined in 'AI, connected TV, programmatic buying reshape India’s digital ad market - The Ec...'.

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